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Benchmarks, insights, and reports built with SDR leaders designed to help you make smarter decisions and influence your executive team with confidence.

The Role of the SDR Leader in the Age of AI

SDR Leaders Global research is built from real data and real leadership experience. We publish reports, surveys, and conversational insights that help SDR leaders navigate change, from hiring and enablement to AI adoption, performance metrics, and the evolving structure of sales development teams.

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Hybrid dominates

Hybrid SDR teams remain the dominant model
The hybrid inbound/outbound model is still the most common structure across EMEA, while inbound-only remains rare.

Reporting to Sales is rising

69.5% of SDR teams now report into Sales Sales ownership is strengthening, reinforcing SDR as a revenue-driving function, not just lead qualification.

Our Latest Research

SALES DEVELOPMENT SURVEY 2025

Thank you and welcome to our 2025 State of EMEA Sales Development Survey.

THE ROLE OF THE SDR LEADER.

We are proud to contribute data and insights to this work because we hear from SDR leaders every day.