Blog

Lessons from the people running sales development.

Practical writing on pipeline, hiring, enablement and leadership from across the community.

EMEA

Are Your SDRs Ready for AI?

Across the teams we work with, around 85% of SDRs improve when the fundamentals are coached first and AI is introduced afterwards with clear use cases.

8 September 2026 · 9 min read
Third year. This time it's global! cover
Global

Third year. This time it's global!

Third year of this survey. First one that goes global.

1 September 2026 · 3 min read
How Do You Credit a BDR on an Inbound Meeting? cover
Global

How Do You Credit a BDR on an Inbound Meeting?

Last meaningful touch, 30 days, and who gets to rule when two managers disagree.

21 August 2026 · 6 min read
Claude won't fix your territory plan. Your data will. cover
Global

Claude won't fix your territory plan. Your data will.

Your data will. Three things to fix before you write a single prompt.

14 August 2026 · 5 min read
We have a new home cover
Global

We have a new home

Three years in, we admitted we'd built it wrong

7 August 2026 · 5 min read
Q2 Best SDRs and the agent that nearly wasn't cover
Global

Q2 Best SDRs and the agent that nearly wasn't

Plus the AI agent that broke two weeks in, and Funnel prices move TODAY

31 July 2026 · 4 min read
How Many SDRs Do You Need? Capacity Planning Benchmarks for 2026 cover
Global

How Many SDRs Do You Need? Capacity Planning Benchmarks for 2026

Benchmarks from 51 SDR leaders, plus the headcount math that gets approved

24 July 2026 · 5 min read
Why your prospects keep ghosting confirmed meetings cover
Global

Why your prospects keep ghosting confirmed meetings

The July slump is exposing three leaks in your booking process. Plus: vote in the first no-show benchmark.

17 July 2026 · 4 min read
5,000 miles apart, stuck on the same thing cover
Global

5,000 miles apart, stuck on the same thing

EMEA is debating platforms. The USA is chasing connect rates. Both are asking the wrong question.

10 July 2026 · 7 min read
Two Continents, Two Completely Different Hiring Markets cover
Global

Two Continents, Two Completely Different Hiring Markets

We pulled the data from both sides of the Atlantic. The US and EMEA are not playing the same game.

3 July 2026 · 6 min read
Build Mode Is Over. Welcome to Sell Mode cover
Global

Build Mode Is Over. Welcome to Sell Mode

Why SDR teams are suddenly the growth engine: the funding signals worth chasing, EMEA's quiet build-out, and what AI is actually doing for sales development right now

26 June 2026 · 9 min read
Why Your Numbers Are Getting Burned Faster Than Ever cover
Global

Why Your Numbers Are Getting Burned Faster Than Ever

The leader's playbook to fix phone deliverability before your connect rate craters

19 June 2026 · 7 min read
Stop Copying Someone Else's Org Chart cover
Global

Stop Copying Someone Else's Org Chart

What 20+ SDR leaders revealed this week about inbound, outbound, territories, and where the team should sit.

12 June 2026 · 6 min read
The interview question a fake SDR manager can't answer cover
Global

The interview question a fake SDR manager can't answer

Plus: Funnel EMEA Early Bird is open: and Day 0 is built for exactly this

4 June 2026 · 6 min read
The SDR Capacity Benchmark Is Here cover
Global

The SDR Capacity Benchmark Is Here

The first operator-built data on how many reps, leads, and pipeline it really takes to hit quota.

29 May 2026 · 2 min read
Your dialer probably isn't the problem cover
Global

Your dialer probably isn't the problem

Data, dialer, behaviour. In that order.

21 May 2026 · 4 min read
The single champion is dead cover
Global

The single champion is dead

Two of the sharpest takes on multi-threading I've read this year, from a Slack thread you might've missed

14 May 2026 · 4 min read
Four SDR leaders. One metric. Four answers. cover
Global

Four SDR leaders. One metric. Four answers.

A 30-point spread on the same conversion rate. Here's why that matters for your team.

8 May 2026 · 5 min read