Research & Surveys
Benchmarks, insights, and reports built with SDR leaders designed to help you make smarter decisions and influence your executive team with confidence.
Our Latest Research
The Role of the SDR Leader in the Age of AI
SDR Leaders Global research is built from real data and real leadership experience.
We publish reports, surveys, and conversational insights that help SDR leaders navigate change, from hiring and enablement to AI adoption, performance metrics, and the evolving structure of sales development teams.
Team Growth
55.9% of SDR teams grew in the last 12 months
Despite the “SDR is dead” narrative, most leaders reported expanding headcount signalling continued investment in Sales Development.
AI Adoption Surge.
AI SDR adoption is accelerating fast
In 2024 only 8.8% of respondents used AI SDRs. In 2025, 13.7% are using AI SDRs alongside humans and 29% are actively exploring it.
Hybrid dominates
Hybrid SDR teams remain the dominant model
The hybrid inbound/outbound model is still the most common structure across EMEA, while inbound-only remains rare.
Reporting to Sales is rising
69.5% of SDR teams now report into Sales
Sales ownership is strengthening, reinforcing SDR as a revenue-driving function, not just lead qualification.