You’ve built pipelines, hired and developed reps, hit targets, and transformed underperforming teams into revenue machines. You know how to sell. And yet when it comes to your own job search, the CV (or resume, for our American friends) you’re sending out isn’t doing any of that justice.
I see this all the time. Brilliant SDR leaders with genuinely impressive track records, sending out CVs that read like a job spec from 2018. The jump from individual contributor to leadership changes everything about how your career story needs to be told. But most SDR leaders are still writing CVs like they’re an SDR. Metrics on meetings booked. Activity numbers. Personal quota attainment. That was relevant three roles ago.
Hiring managers looking for an SDR Director or VP aren’t asking “can this person prospect?” They’re asking: can this person build, develop, and scale a team? Can they reduce ramp time? Can they improve conversion at every stage of the funnel? Can they influence the go-to-market strategy beyond their own patch? Your CV needs to answer those questions in the first ten seconds, or it won’t get past the first screen.
The other thing SDR leaders consistently get wrong is underselling their commercial impact. “Managed a team of eight SDRs” is not an achievement. “Built an eight-person SDR function from scratch, reducing average ramp time from 90 days to 45 and increasing pipeline contribution by 60% in 12 months” is. The difference isn’t exaggeration. It’s specificity. Most SDR leaders have the numbers. They just don’t put them on the page.
I tried the meritt CV Coach at cv-coach.ai and honestly it surprised me. It took twenty seconds, the feedback was direct and actionable, and it flagged things I wouldn’t have thought to fix. It’s free, it’s built specifically for sales professionals, and it’s trained on thousands of real CV feedback calls across every level of the career ladder. What makes it genuinely useful is the loop: upload your CV, get specific feedback, make the edits, resubmit, and see a score showing how much you’ve improved. No fluff. Just the stuff that actually changes how your CV reads.
If your experience deserves better than the responses you’re currently getting, give it a go. Twenty seconds at cv-coach.ai.
Will Koning is an original ambassador to the SDR Leader community and CEO of meritt, the AI-enabled sales recruitment platform that assesses candidates on curiosity, coachability, grit, and communication rather than CV keywords.
Will Koning
+44 7584 019 087
CEO & Co-founder
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