If you want a seat at the table, stop talking about tools. Start talking about revenue.

Too many SDR leaders are locked into tactical conversations: dial volume, reply rates, LinkedIn connection strategies, or whether a new dialer will boost pick-up rates.

That’s executional thinking. It matters but it doesn’t get you into strategic meetings with marketing, finance, or the CEO. If you want to be seen as a revenue leader, you need to elevate the conversation. This is where the concept of revenue orchestration comes in.

What Is Revenue Orchestration?

Revenue orchestration is the practice of aligning people, data, and technology across the entire customer lifecycle, from top-of-funnel to post-sale, to maximise revenue efficiency.

It’s not just a RevOps buzzword. It’s a mindset.

Instead of asking, “What tool helps my SDRs connect more?” the better question is:

“How do we help our team uncover, create, and convert opportunities more predictably and profitably?”

That shift changes everything.

Why SDR Leaders Need to Make the Shift

If you manage a pipeline-generating function, you already sit at a critical junction between product, marketing, and sales. But if you frame your work as “appointment setting,” you’ll stay boxed in.

Want to get invited to annual planning? Want a real budget? Want a promotion?
You need to speak the language of revenue impact.

Here’s how:

1. Stop selling “connection rate improvement” start selling insight capture

When leaders look at tools like Gong or Fathom, the real value isn’t just call recording. It’s conversation intelligence, the insights from how your customers talk, what messaging resonates, and what objections regularly stall deals.

Try Gong or Fathom – both great for insight and revenue team alignment.

These insights don’t just help reps close more. They help:

• Marketing adjust messaging based on real feedback
  
• Product hear customer needs directly
  
• CS teams learn why certain customers buy or churn

This is revenue orchestration in practice.

2. Reframe tools for Data Enrichment around profit and efficiency

Contact enrichment is nice. But in a revenue orchestration mindset, tools like these matter because they compress manual workflows and allow reps to focus on the highest-leverage activity: conversations.

Less tab-switching. More prospecting. More conversations per day.

That means more pipeline per rep, lower CAC, and better forecasting.

Use Upcell or Surfe to power lean, fast workflows that scale your team’s effort without bloating headcount.

3. Practice Talking About the Full Funnel

If your updates to leadership only include booked meetings and connection rates, you’re missing a trick.

Add a slide or talking point like:

• “Here’s how our conversion rate from conversation to qualified opportunity is trending… and what we’re doing to improve it”
  
• “Here’s what we’re learning from customer conversations that could help paid campaigns convert better”
  
• “Here’s the volume of opportunities we’ve added per headcount this quarter”
  

These are revenue orchestration metrics. And they position you not as a task manager but as a strategic operator.

If You Want to Lead Revenue, Start Acting Like You Already Do

Revenue orchestration isn’t about making SDRs more productive. It’s about making the entire revenue team smarter, faster, and more aligned.

That starts with you.

And yes, tools play a part. But they’re not the story,  you are.Want help building a revenue orchestration stack that actually works?
Build your stack with Stakki
james@stakk.io

James Donaldson

Founder @ Stakki

When marketing rolls out a new Account-Based Marketing (ABM) strategy, sales development leaders often find themselves asking one question: what does this actually mean for my team?

ABM sounds strategic; laser-focused targeting, personalized messaging, and alignment across the funnel. For SDR leaders, it can feel like a clash of priorities. Volume-driven activity gives way to focus, and reps worry their ability to hit numbers will shrink with the account list.

The truth? When handled well, ABM can supercharge SDR teams. It gives them clarity, better data, and stronger alignment with marketing. The key is execution.

Here’s how SDR leaders can make ABM work for their teams, and how reps can adjust their focus to turn strategy into pipeline.

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1. Start with Alignment, Not Orders

ABM shouldn’t be a marketing directive handed down to sales, it’s a joint strategy. Before the rollout, SDR and sales leaders should help shape:

• Which accounts fall into one-to-one, one-to-few, and one-to-many programs
  
• What role SDRs play (expansion, discovery, or net-new prospecting)
  
• How inbound, outbound, and account ownership will be shared
  

As Jenna Chambers, VP of Marketing at DemandScience, put it on our Youtube channel:

“ABM shouldn’t just be dropped on SDR leaders. It needs to be part of a consultative process across sales, SDR, and customer success — not just marketing.”

When the strategy is co-created, SDRs understand the why, not just the what.

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2. Redefine How SDRs Split Their Time

Traditional outbound is built on volume, it is still a volume in volume out game for the most part. ABM flips that logic but doesn’t kill productivity.

A useful model:

• AEs focus 80% of time on one-to-one and one-to-few accounts.
  
• SDRs spend most of their time on one-to-many, supported by marketing air cover and warm signals.
  

This balance keeps outbound healthy while nurturing the high-value accounts that drive revenue growth.

SDRs also play a vital role in expanding the buyer group. If an AE is speaking to five stakeholders, SDRs should find ten more, across departments or regions, using insights from platforms like DemandScience, Upcell, or Trigify to surface signals and account activity.

---

3. Build a Two-Way Feedback Loop

ABM success depends on information flowing both ways. Marketing sends leads, intent data, and content engagement reports but if SDRs don’t share what happens next, the loop breaks.

Leaders can solve this with clear systems and tools:

• Gong and Jiminy record and analyze conversations, automatically pushing insights to Slack or the CRM.
  
• SecondBody helps SDRs improve by simulating real-world conversations with AI-driven coaching.
  
• DemandScience connects intent data, content engagement, and pipeline progression in one view.
  

These tools don’t replace human judgment, they amplify it. When marketing and SDRs share data and outcomes, campaigns improve faster and outreach becomes more relevant.

---

4. Make Intent and Signals Actionable

Intent data is often overhyped and misunderstood.

First-party intent (like website visits, demo requests, or pricing page views) is your strongest signal. Tools like Clearbit, LeadForensics, and Zymplify make this data visible in real time.

Third-party intent (from providers like 6sense or Bombora) can be useful at scale, but accuracy and timing vary.

Meanwhile, signals data — job changes, funding rounds, hiring trends — helps SDRs time their outreach. Tools like Upcell and Trigify are excellent for surfacing these real-world triggers.

As Jenna noted:

“There’s a lot of snake oil out there. Always triangulate your data. The key is knowing where intent comes from and why it matters.”

Prioritize verified signals and first-party data before chasing every “surging account” on a vendor dashboard.

---

5. Keep Personalization Practical

ABM doesn’t mean rewriting every message. Relevance beats creativity.

Encourage SDRs to:

• Research intent and signals briefly before outreach
  
• Reference real, verifiable activity (a job ad, funding announcement, product launch)
  
• Use AI tools like Clay, Copy, or LoneScale to surface context quickly
  

The goal isn’t a perfect email, it’s an informed, human conversation.

---

6. Be Patient, Measure Leading Indicators

ABM takes time. It’s not a 30-day sprint. Expect real traction after six to twelve months, and measure leading indicators such as:

• Account engagement (opens, visits, event attendance)
  
• Contact expansion (more stakeholders in CRM)
  
• Increased inbound interest from targeted accounts
  

Compare progress against a small control group of non-ABM accounts to prove the impact.

---

The Takeaway

ABM doesn’t replace the SDR function — it refines it.

When done right, ABM helps SDRs:

• Focus on accounts that actually fit
  
• Get real signals, not just lists
  
• Have better conversations earlier in the funnel
  

And for SDR leaders, it means aligning teams around shared insight, not separate KPIs.

The result? A rhythm between marketing and sales where strategy fuels execution — and pipeline follows naturally.

---

Build with Stakki

At Stakki, we help SDR leaders connect people, process, and tools by building lean, high-performing sales development engines.Talk to us about building your go-to-market rhythm at stakki.io.

James Donaldson

Founder @ Stakki

james@Stakki.io

ABM is great for alignment: sales and marketing teams rally around the same high-value
accounts. On paper, it’s strategic, structured, and focused. But in practice, ABM efforts often
stall.

Marketing launches a campaign. GTM teams cheer it on. SDRs receive a spreadsheet of target
accounts and then what? They’re told to “personalise more” and “go deeper,” but without clear
processes, tool support, or account strategy, most fall back into generic outbound.

The Result:
● A few contacts get touched, maybe one meeting gets booked
● SDRs think the job is done
● Momentum is lost

The truth is, ABM only works when SDRs are empowered to run plays across the account, not
just book a single meeting and move on as usual. Leadership must support them and give
direction.

Stakki’s Prescription: Making ABM Real for SDR Teams

To make ABM work at the SDR level, stop treating it like a marketing-only strategy and start
building it like a repeatable outbound motion. Here’s how:

1. Trust Your SDRs to Own the Account Motion
   ABM means more people per account, more touches, and more nuance. If SDRs are told to wait
   for green lights before every contact, momentum dies.

Instead, trust them to prospect into multiple stakeholders, find signals, and book multiple
meetings if needed. The onus to pause should fall on the AE or Sales Leader, not the SDR.
One meeting ≠ job done.

2. Set Clear Account Criteria and Roles

ABM needs clarity, not complexity. Define:
● What makes an account “in play”
● Who owns which actions (SDR vs AE vs Marketing)
● What signals justify continued outreach or pause

This keeps everyone moving without stepping on toes.

3. Support Smart Outreach with Smart Tools
   Don’t flood SDRs with content or 12-step approval flows. Instead, give them:
   ● A target account list
   ● 3–5 strong personalization angles
   ● Outreach tools that sync to CRM and show activity at the account level

And let them run. Onus is on you to monitor and AE’s to say the account has been “cracked”
and they got it from here.

Tools That Make ABM Work for SDRs

Category	What to Look For	Examples / Suggestions
CRM + Account Management	Hierarchies, account-level reporting, stakeholder tracking	Salesforce, HubSpot, Pipedrive (with customisation)
Intent & Enrichment	Buyer intent signals, credit-based enrichment, global coverage	Upcell, BetterContact, Salesbolt
Multichannel Outreach	Sequences for email + LinkedIn + call, integrated with CRM	AmpleMarket, Reply, Smartlead, HeyReach
Conversation Intelligence	Recording, transcripts, sentiment analysis, scorecards	Gong, Avoma, Chorus

Final Thought: ABM Needs Ownership, Not Overhead

If you’re asking SDRs to execute ABM, you need to give them:
● The trust to explore an account, not just touch one contact
● Clear signals on when to pause, not just when to start
● Tools that support multi-threaded outreach and personalised insight

ABM isn’t just a strategy. It’s a workflow. And the teams that win with it build repeatable plays,
coachable processes, and flexible tooling.

James Donaldson

Founder @ Stakki

james@Stakki.io

In the ever-expanding world of sales tech, “intent data” and “signals” have become buzzwords. Providers promise that these tools will tell you exactly which accounts are ready to buy and who your sales team should prioritize. For SDR leaders under pressure to generate pipeline, it sounds like a silver bullet. But is intent data really all it’s cracked up to be?

First-Party vs. Third-Party Intent

Not all intent data is created equal. Broadly, there are two categories:

• First-Party Intent
   This comes directly from your own ecosystem: website visitors, form fills, product trials, content downloads, email engagement, or even repeat visits to pricing pages. First-party intent is powerful because it’s unique to your business. These people have taken actions in your funnel, and while not every visitor is ready to buy, their behavior is a strong signal of interest.
  
• Third-Party Intent
   Third-party providers like 6sense or Bombora claim to aggregate buyer research happening elsewhere across the web. By tracking cookies, IP addresses, and content consumption, they attempt to flag when a company is “in market” for your category. In theory, this gives you a head start on accounts researching competitors. In practice, the accuracy is mixed. IP matching is harder than ever, signals often come too late, and context is missing.
  

What About “Signals”?

You’ll also hear SaaS providers talk about “signals data.” This is often a blend of intent and broader buying cues:

• Job changes (champion moves, new executives in seat)
  
• Company growth (hiring surges, funding announcements, geographic expansion)
  
• Engagement (likes/comments on LinkedIn, event attendance, email replies)
  

Signals data is useful because it highlights change. Outbound teams know that moments of change (a new budget, a new leader, or a new strategy) are when conversations are easiest to start.

The Pros and Cons

First-Party Intent
 ✓ High accuracy, directly tied to your funnel
✓ Can be acted on immediately (real-time alerts from tools like Warmly or Clearbit Reveal)
X Limited volume, you’re constrained by the size of your own traffic and database

Third-Party Intent
 ✓ Broader reach, can flag accounts outside your funnel
 ✓ Can layer into ABM strategies for enterprise-scale targeting
 X Accuracy challenges (IP match, timing, relevancy)
 X Expensive, often bundled with long-term contracts
 X Risk of chasing “false positives” instead of real buyer engagement

Signals Data
 ✓ Timely triggers (job changes, hiring, funding, etc.)
 ✓ Adds context to account research, especially when layered with enrichment tools like Clay or LoneScale
 X Not all signals are created equal (a champion job move may matter more than a LinkedIn like)

Our Take: First-Party Wins

For most sales teams, first-party intent and simple, verifiable signals are more valuable than the promises of third-party intent. Knowing who’s already visiting your website, trialing your product, or engaging with your content is a clearer path to pipeline than chasing a vague “in-market” badge from a third-party vendor.

That’s not to say third-party intent is worthless. For enterprise ABM plays with long sales cycles, layering it in can help marketing align with sales. But for most SDR teams, investing in tools that surface first-party intent and actionable signals will deliver higher accuracy, lower costs, and better conversations.

At the end of the day, intent and signals data are only as good as the humans behind them. Tools can surface the “when,” but it’s up to your SDRs to deliver the “why” in every conversation.

Build with Stakki

Here are some of our top picks for intent and signals data:

• Clay – multi-source enrichment and custom signals
  
• LoneScale – champion tracking + CRM hygiene
  
• Warmly – website visitor alerts (first-party intent) to automatic engagement sequencing
  
• TeamFluence – social engagement signals
  
• Upcell – contact-level enrichment to act on signals like web visitors and job changes
  

Our preference: start with first-party intent and proven signals data, then layer enrichment tools to act on them.

Build your Stack here

James Donaldson

Founder @ Stakki

james@Stakki.io

If you’ve ever looked at your data tool spend and thought, “Why are we paying this much for this little?”, you’re not alone.

Across sales and marketing teams, a quiet shift is taking place. It’s not about buying more tools, it’s about using better models. Specifically: switching from seat-based licenses to credit-based enrichment.

Here’s how it works and how companies like Clarify have already used Stakki’s approach to cut costs and double their reach.

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Step 1: Stop Paying for Every SDR to Have a Full License

Most data tools charge per user. But the truth is, not every rep needs a full license. And in most teams, only a few power users actually use those tools regularly.

Instead: Audit which reps actually use what. Then shift to tools that only charge when data is used, not just when someone logs in.

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Step 2: Switch to a Credit-Based Model

Credit-based or “consumption” models let you pay only for what’s enriched. That means you can:

• Centralize usage through one or two tools
  
• Track spend more accurately
  
• Cut unused licenses
  

One great example is Upcell, a tool that allows SDRs to use a simple Chrome extension to create contact records in your CRM, while your data team controls enrichment in the background.

Tools like this create one workflow for reps, while giving ops the flexibility to reduce tool sprawl and move to a cost-effective credit model.

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Step 3: Repurpose Budget Across More Tools, Not Just One

By saving on license bloat, you can redistribute that budget toward multiple tools that hit different segments or regions more effectively.

Use Apollo for breadth, Kaspr or FindyMail for mobile-first enrichment, or Surfe to sync LinkedIn activity back to CRM.

The goal: coverage, not complexity.

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Real-World Example: How Clarify Did It

Clarify needed global data at scale, without bloating their stack. After a conversation with their CEO about rising enrichment spend, Stakki introduced them to Upcell’s CEO directly.

Within weeks, Clarify had:

• Enriched 500,000+ contacts
  
• Doubled their data coverage
  
• Cut costs by 61%
  
• Sped up prospecting by 40%
  

They kept the SDR workflow simple, but moved to a model where they only paid for what they used. That’s the modern way to scale.

---

Build with Stakki:

• Upcell – Credit-based enrichment and free Chrome extension to simplify SDR workflows
  
• Kaspr, FindyMail, Apollo – Used for region-specific coverage and data quality
  
• Surfe – For syncing LinkedIn prospecting directly into CRM without adding new tabs or extensions
  

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Want to build a more efficient, cost-effective sales stack?

We help teams like Clarify find tools that scale with them—not slow them down.

• Visit Stakki to explore smarter sales tools
• Build with Stakki to create your stack, with expert input and trusted partners

---

James Donaldson
Founder, Stakki
james@stakk.io

Apple Just Raised the Bar — A Bit

Apple’s iOS 26, coming this September, adds a new feature: built-in AI call screening. As described by bland.ai, “When an unknown number calls, iOS will automatically pick up on the user’s behalf, ask who’s calling and why, then present a real-time transcript to the phone owner so they can decide whether to answer.”

Sales Twitter and LinkedIn will soon erupt with takes, just like they did with email deliverability. Expect the flood of hot takes and “solutions” by September. But let’s be clear: this doesn’t kill cold calling — it just makes average reps easier to ignore.

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This Isn’t the Death of Cold Calling — But It Is a Warning Shot

This update will mostly affect a narrow middle of the market:

• People who already answer unknown calls? They still will.
  
• People who never answer? They still won’t.
  
• The few in the middle? If they opt-in to screening, they’ll answer even less.
  

But here’s the kicker: the best teams never relied on these edge cases. They already knew how to connect.

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Great Callers Don’t Rely on Luck or Mobile Numbers

The reps who get through consistently:

• Call switchboards and ask to be transferred.
  
• Call direct lines not just mobiles.
  
• Use multiple local presence numbers.
  
• Call at varied times, including early morning or late afternoon.
  
• Follow up with email or LinkedIn to drive familiarity.
  

If your team isn’t doing this now, iOS 26 isn’t your issue. Skill gaps are.

[Refer to: “Diallers for 2025“] — especially the section on how Rocketphone and other tools offer mobile fallback and live call coaching features that only matter if reps already understand multi-threaded calling strategy.

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Protecting Numbers Is Smart. But Smart Dialling Still Wins

Yes, number reputation matters. That’s why tools like Rocketphone, PhoneBurner, Frontspin, and Connect&Sell are worth looking at. These tools are built with features to:

• Rotate and protect caller IDs.
  
• Monitor spam flagging.
  
• Integrate with CRMs to show relevant context at dial time.
  

But these tools work best when reps know how to work the phone. That’s the difference between activity and connection.

[Refer to: “What Does Sales Tech Bloat Actually Mean for Your SDRs“] — where we highlight how bloated tech stacks often mask weak processes and create false confidence in connection strategies.

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The Real Problem Is Hidden in Your Metrics

If your team is making 80 calls a day and booking 1 meeting a week, you don’t have a tech problem. You’ve got a skills and process problem:

• Are reps listening back to calls?
  
• Are they calling when others aren’t?
  
• Do they know how to navigate gatekeepers?
  
• Are they coached on how to open strong?
  

AI call screening might reduce some pick-ups. But the biggest drop in meetings will still come from low skill, high volume strategies that have long passed their expiry date.

[Refer to: “Saving Costs: When to Buy What as Your Sales Dev Engine Grows“] — we made it clear then, and we’ll say it again now: investing in better training and smarter habits beats another tool license.

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Ignore the Noise — Focus on Fundamentals

The AI call screening feature will absolutely be overblown. And some guru will try to sell you a course, a call assistant, or a new engagement platform to fix what is really just a training issue.

Don’t fall for the panic. You need:

• Better data.
  
• Cleaner processes.
  
• Sharper coaching.
  
• And a team that can adapt to shifts in behaviour — not overreact to them.
  

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Final Thought

Come September, you’ll hear the rumble turn into a roar. But the best teams? They’ll barely notice the change. Because they were never playing the cold call game at random. They were already calling with purpose, across channels, and without relying on one number or one moment.

[Refer to: “4 Tech Stacks That Will Still Work in 2025“] — every team in that post made calls that stuck because they tracked follow-ups, built context, and stayed consistent.

Want to win in Q4? Start there.

In the ever-evolving landscape of communication technology, selecting the right dialer
for your team has become more crucial than ever before. We all know, gone are the
days of traditional hard phones tethered to desks; instead, businesses use cloud-based
solutions. In this guide, we’ll explore the key features to consider when choosing a
dialer, highlight the differences between parallel and power dialers, and help you make
an informed decision for your team’s needs.
‍

1. The Evolution of Dialers: From Hardware to Cloud-Based Solutions
   Today, businesses are using softphones or Unified Communications (UC) and Contact
   Center (CC) solutions, which are cloud-based and offer a comprehensive suite of
   communication tools. Don’t be confused by UC, CC or softphone too much though, they
   all help you dial remotely, some with mobile apps, some just for headsets and a laptop.
   ‍
2. Key Features to Look For in 2025
   When selecting a dialer for your team, several key features should be on your radar:
   ● Seamless integration with your existing systems and workflows
   ● Real-time analytics and reporting to track performance metrics
   ● Local number capabilities, like JustCall and Cloudtalk
   ● Reputation protection and relationships with carriers, like Frontspin, PhoneBurner
   or Hiya
   ● Integration to CRM as well as Engagement tools, like Quack or Trellus
   ● AI agent support and capabilities
   ● Live call coaching, like Rocketphone
   ● Mobile and cellular, again like Rocketphone
   ‍
3. Parallel vs. Power Dialers: Understanding the Difference
   Parallel Dialer: A parallel dialer enables agents to initiate multiple outbound calls
   simultaneously, significantly increasing call volume and efficiency.
   Power Dialer: In contrast, a power dialer automatically dials through a list of contacts,
   presenting the next call to the agent only after the previous one has ended.
   Neither increase connection rates in terms of dial to connect! This is a common
   misunderstanding. Dial to connect is determined by data quality. They can improve
   connection rate, but only from a rate of conversations per hour. Simply because of
   increased call capacity. Data is still king.
   ‍
4. Benefits of Each Dialer Type
   Parallel Dialer Benefits:
   ● Drastically increases call volume and productivity, like Orum
   ● Ideal for campaigns focused on quantity and reaching a large number of
   prospects, like Connec&Sell
   ● Enables agents to maximize conversation rate and data coverage, like Nooks
   Power Dialer Benefits:
   ● Maximizes conversation rates and minimizes downtime between calls, like Orum
   ● Provides a steady workflow for agents, reducing fatigue and increasing focus
   ● Ideal for campaigns that prioritize quality conversations and personalized
   interactions, like Cloudtalk or Aircall
   Conclusion: Making the Right Choice
   When choosing a dialer for your team, it’s essential to consider your specific business
   needs, goals, and workflows. Evaluate the key features offered by different solutions,
   and determine whether a parallel or power dialer aligns better with your objectives. By
   selecting the right dialer, you can empower your team to communicate more effectively,
   drive productivity, and achieve success in today’s fast-paced business environment.

Sales Development Representatives in EMEA have access to numerous tools and extensions, but this can leave them toggling between them to locate accurate contact data. Ultimately people want more data, but less licenses or extensions.

Firstly you should monitor your team’s monthly credit usage. Avoid purchasing individual licenses for every SDR. Leverage existing tools that offer data enrichment, or integrate another data source. For instance, LeadForensics provides access to Cognism credits.

Many traditional data tools come with hefty license fees. Transitioning to a credit-based system means paying only for the data your team actually uses, minimizing wasted spend on underutilized licenses. Many providers will do this but only if you ask. 

The challenge can then be how do we avoid the multiple extensions on screen for the SDR?

This is where we recommend tools like Surfe and Upcell. These can create contact records for you from their Chrome extensions straight to CRM. With very good free credit options. Every SDR and AE could have a licence or account with them. 

Upcell is also one of the best for data in the USA and quickly catching up in the UK. Whilst both can provide data enrichment. 

Once you’ve done this you can move other data enrichment providers to automatically enriching in the CRM on credit and usage models. Cognism, ZoomInfo and Kaspr’s can do this in some way. 

Waterfall enrichment tools similarly allow access to multiple providers with only one license or extension necessary. BetterContact is one of the best. And this can also be hooked into Surfe. So each user could have a Surfe license to create contacts, with one company license using BetterContact enrich in Surfe, and therefore CRM. FullEnrich is also fast becoming a close second place for this type of waterfall. 

Remember though waterfall enrichment is only as good as the providers it searches. This is why BetterContact with its 20+ data providers and ability to connect your own other ones can be very powerful. 

In summary, ask all your providers about credit and usage options. Don’t assume the only offer they have is a license per rep model. Consider tools that will create the contact records for you and then work from here to leverage others.

Leaders are seeking tools that consolidate information into a single platform, reduce friction in
workflows, and allow teams to focus on what they do best: building relationships and closing
deals. Here’s a look at the sales tools and trends to watch for in 2025 that prioritize simplicity
and efficiency. We’ve tried to go category by category so that you can quickly head to the area
that is most relevant to you.

1. Data Enrichment – Data is King, after all
   Waterfall data enrichment has been around for the last year or so. However, it is now moving
   beyond a mish mash of the cheapest providers cleverly dragged into another system that you
   can subscribe to. BetterContact is a waterfall enrichment tool with a wide range of data
   providers, the ability to connect your own existing providers and, using their millions of data
   points, they search the providers in varying order depending on the region, persons and data
   you are looking for. FullEnrich are close behind, working hard on integrations to CRMs.
   FindyMail are similar but are really focused on quality data and after blowing Apollo out of the
   water for quality, maybe not quantity, they are now providing mobiles too.
2. Linkedin Automation
   There are a lot of tools in this space, many of which have limits and perhaps encourage bad
   habits from SDRs. The jury may still be out on whether this is true or not, but the genie is out of
   the box now. HeyReach is fast becoming one of the most widely used Linkedin automation tools
   we see. It allows for unlimited senders to connect with one fixed price. There’s several ways to
   use this to your advantage, but we are seeing it in some teams allow for a copy writing expert to
   take on the linkedin prospecting activity across a team. Freeing up that team to call and focus
   on other activities.
   This trend aligns with the growing emphasis on personalization and targeted outreach. By
   presenting data in a structured, list-based format, tools help reps focus their time on the right
   activities while ensuring nothing slips through the cracks.
3. Diallers and call insights
   There are numerous diallers in the market now. Our most reliable is JustCall. Never having had
   or seen a single outage or minute of downtime across our customers. They have also kicked off
   2025 with a new AI voice agent, which can handle some basic inbound Q&A and transfer to theright reps. To be clear we are still against AI SDRs making and taking calls, however JustCall may be onto something here that helps SDRs answer call backs, transfer leads and find some efficiency. The other one to watch is Rocketphone one of the best dialers for Salesforce CRM. However, their AI transcription and being the first softphone able to also run on and default to the mobile network you never have to miss notes from a customer call, ever!

The Simplicity Imperative
As sales teams evaluate their tech stacks for 2025, the overriding priority from the best tools
appears to be simplicity. Using AI not to replace SDRs but help them get insight and data in one
place. Tools that consolidate workflows, present data in accessible formats, and automate
routine tasks are no longer just nice-to-have—they’re essential. As you plan for the year ahead,
prioritize solutions that align with this philosophy. The sales tools to watch in 2025 are those that
keep things simple while delivering the insights and automation your team needs to succeed.